|"Lessons from London" ~ Photo Credit: Social Media World Forum|
What can brands learn from politicians
to improve social media marketing?
“It’s all about the data, stupid.”
The Wall Street Journal “Gets” Social
What does going digital mean for a
stogy old news service
Animation, Games and Social
Sharing, of course!
Social Media Sentiment Analysis Bombed
Takeaways for Politics, Media & Marketing
- Professionals have gotten much better at using social media to drive results.
- Social media marketing in the political arena is getting better – a lot better.
- It’s all about data. (And the money needed to do something with the data.)
- Good traditional polling is still a powerful, albeit expensive, tool.
- Invest in good polling and trust your polling to craft your messaging.
- Target swing voters.
- Don’t target swing voters with politics.
- Target swing voters with the meaty issues that matter most to them.
- In politics, it’s still “about the economy, stupid.”
- The political ads you see in your stream are no coincidence – they are targeted to you personally.
- Sentiment analysis needs to get better; it’s getting better.
- There’s still no app that replaces the nitty-gritty social media marketing work of looking at consumer/constituent social media engagement for insights.
- Media has an important role to play not only in informing voters about election issues, but also about the election process.
- Make it fun for your readers – heck, make education a game – literally!
- To get your message across, make it fun.
- “Personalization” is not just a buzzword of the day in digital marketing, it is a key technique in digital campaigning in the political arena.
- Twitter is great for getting attention and connecting with media; Facebook (ads) is (are) better at moving voters/consumers.
- Get visual.
- Use videos.
- Add animations to your repitoire.
- Make your content “snappy!”
- Speed matters.
- Add social share to your content. (This has become an easier sell to the C-suite now that the WSJ does it!)
- Give instant gratification. (Engage your constituents, your readers, your customers!)