The numbers are in: LinkedIn doesn't get much daily love compared to Facebook and Twitter. "52% of Facebook users and 33% of Twitter users engage with the platform daily, while only 7% of MySpace users and 6% of LinkedIn users do the same," according to figures presented in a newly-released Pew study. These figures say much about some key differences in the triumvirate of social networks: Facebook, Twitter, and LinkedIn.
Facebook and Twitter soundly trump LinkedIn for daily engagement. This should give pause to some who still persist in thinking that LinkedIn is the only social network they need to be on to stay abreast of trends and topics related to their fields. The most vibrant conversation is clearly taking place on Facebook and Twitter, as demonstrated by a much higher level of daily engagement than found on LinkedIn. (Yes, there's plenty of chatter on all social networks, but, by engaging, you'll learn how to sift for the conversation gold.)
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