Twitter & #FB Beat #LinkedIn In Daily Love

The numbers are in:  LinkedIn doesn't get much daily love compared to Facebook and Twitter.  "52% of Facebook users and 33% of Twitter users engage with the platform daily, while only 7% of MySpace users and 6% of LinkedIn users do the same," according to figures presented in a newly-released Pew study.  These figures say much about some key differences in the triumvirate of social networks:  Facebook, Twitter, and LinkedIn. 

Facebook and Twitter soundly trump LinkedIn for daily engagement.  This should give pause to some who still persist in thinking that LinkedIn is the only social network they need to be on to stay abreast of trends and topics related to their fields.  The most vibrant conversation is clearly taking place on Facebook and Twitter, as demonstrated by a much higher level of daily engagement than found on LinkedIn.  (Yes, there's plenty of chatter on all social networks, but, by engaging, you'll learn how to sift for the conversation gold.)

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Please comment below to let me know what you think about the stats and what they mean!  Thanks! 


Carla and Greg Bobka said...

I don't log into LinkedIn as often as FB or Twitter. However, I find gold on LinkedIn more frequently and with less effort and time investment than on the other platforms. Invest time in exploring Groups on LinkedIn, the good ones rock.

Unknown said...

Thanks for sharing the great advice! LinkedIn Groups are their own sub-networks where niche thought leaders can revel in their niche with other thought leaders. -- And the great thing about social media is that there is a network for every taste! Thanks for commenting!

Hazel said...

Aha, what a demonstration, and what a comparative presentation with rich and authentic data related to inter-act and users reaction. Yeah, the 4 social networking places you revealed here for your readers, fans, and folk was very attention-grabbing. Facebook, twitter and myspace perhaps keep their windows open for all types of users with a variety of tastes. On the contrary, it seems linked in had targeted from the beginning to make its connections much more concentrated to build a sales marketplace for the business owners and professionals. Like I say, besides linkedin sales navigators, you will find a lot of automated business success tools out the market. Kennected LinkedIn software perhaps reputed one of them. However, much appreciate for your brilliant thoughts, comparison and ideas.