Although the FDA has its own Facebook page, Twitter account (actually, it maintains, at last count, nine Twitter accounts), a blog, a YouTube account, and Flickr account, it has once again disappointed the pharmaceutical industry by announcing another study that will further delay desperately-desired social media guidelines for the pharmaceutical industry. While many pharmaceuticals have already waded deeply into to the waters of social media, just as many are concerned about the implications of not having clear FDA guidance.
1. Strengthen Your Social Media Team
3. Review and Update Your
Social Media Guidelines
- 4. Develop A Social Media Decision Tree
Where companies are engaging in social media, employees need clear guidance and a streamlined process on how to engage in social media. The U.S. Air Force wrestled with this issue and created a decision tree, which Pfizer Canada modified for its employees. It’s a model every company should strive to perfect.
5. Make Sure Every Employee Understands
“Adverse Events” Responsibilities
Pharma’s biggest fear. With employees listening on social media everyday, throughout the day, policies must be updated to ensure that all employees have a clear understanding of what they are to do should they become aware of such an event.