"Whoa", some of my social media purists no doubt exclaimed when they saw a tweet that bore no semblance of a relationship to the subject of social media. "Has he gone mad - again?!" "#aviation?"
What happened moments after I sent that wayward tweet? My screen was populated by some tweeps I had never connected with before, simply because I had dared to stray from my chosen niche. Social media should be about expanding our circle of social connections. Straying from your niche will help you achieve this.
Be forewarned, I sometimes share quotes I consider to be inspiring, videos I think are just fun, and even, occasionally, "blip" some music. (A word of warning, nothing seems to inspire a loss of followers as quickly as sharing some music does -- but chances are you'll also just a quickly discover you've added a few more connections.)
So, show your personality, have some fun -- and stray. Surprise us with wherever your wider interests may chose to take you. We'll be delighted to learn more about you and broaden our own horizons.
What about the losses? At the end of the day, I think you will find that you have had more gains and built a stronger, more interesting tribe.
Please join me on Twitter: @GlenGilmore