Many Emergency Officials Still Don't "Get" Twitter

“Twitter's 140-character limit causes us some concern. Obviously, we can't give out highly detailed feeds…”  
Unidentified Emergency Response Official

The only thing “obvious” from the statement above is that the person uttering it has never taken any time to understand how Twitter works.

Unfortunately, more than one emergency official has spouted a variation of this statement in public announcements touting the planned use of social media during this year's hurricane season.

This oft-repeated canard underscores a glaring lack of an understanding of one of the most basic features of the information exchange on Twitter: the sharing of rich resources through the sharing of links.

“Concerned” because you can’t share much information in 140 characters? How about sharing the complete resources of the Library of Congress with a link of 21 characters? Or sharing the wealth of information available from the World Health Organization? Or perhaps simply using 15 characters to direct people to the full informational resources of FEMA: Or the National Hurricane Center hurricane watch in 19 characters?

Emergency professionals need to spend just a little bit of time trying to understand how Twitter works before dismissing it as being impractical for getting out substantial information. Twitter has already proven itself to be a powerful and constructive resource when a real crisis strikes, whether it’s a tornado, an earthquake, or a civil crisis. Emergency professionals have a duty to understand and tap into social networks, such as Twitter, that would help them in fulfilling their responsibility of reaching out to and connecting with the largest audience possible, with the greatest speed possible.

There’s nothing wrong with being a novice. A novice, however, is expected to study a subject before lecturing about it. Emergency officials who are charged with a primary responsibility of communicating critical information before, during, and after a crisis should invest some time in understanding a network that has consistently beaten every source in providing the first and continuing information during major crises.

For those emergency officials willing to take the next step, there are many link-shortening services to choose from.

Additionally, the most popular Twitter client for the most active Twitter users, TweetDeck, comes with its own link shortener.

Now that we've sorted this minor point out, as Lieutenant General Russel L. Honore, “the General Who Saved New Orleans,” would say:

“Don’t get stuck on stupid…Don’t confuse the people, please.”
Please follow me on Twitter at @TrendTracker and @CrisisSocMedia, a stream dedicated to social media best practices in crisis preparedness and response.

Related post:  10 Reasons Social Media is Important in a Real Crisis

*The opinions expressed in this post are entirely my own and may not reflect those held by any organization or entity with which I may be associated.
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